Before starting this digital marketing fundamentals course, I had very little knowledge about the industry. After reviewing the objectives that I created for this class, I believe I managed to accomplish all three. The course succeeded in providing me with a solid foundation in digital marketing terminology and strategies used. The two strategies that interested me the most were retargeting and social media. I like that both strategies require constant tweaking and evaluating to be effective. I also like the customization options that can be implemented with a retargeting strategy. Learning how to implement a retargeting strategy properly can mean the difference between converting or losing a potential lead. I learned that providing unique content aimed at your target audience is one of the best ways to grow your brand’s awareness and engagement. One important note that I will take with me as I go through the program is that as technology continues to evolve, so will the marketing strategies used. I hope to apply the information I learned in this course to my consulting business, in hopes of improving my brand awareness. I will continue to stay abreast of the latest industry trends by monitoring my Feedly account daily. I look forward to learning as much as I can about the digital marketing field in the coming months. Also, obtaining certifications in SEO and Google AdWords before completing my master’s program. I would also like to do further research into geolocation marketing to mobile phones users. In conclusion, I am excited for what is to come and look forward to a long and successful career in the marketing field.
References
Marketing Campaign. (2019, March). 17 Email Marketing Metrics Every Marketer Needs to Know. Retrieved from https://www.campaignmonitor.com/blog/email-marketing/2019/03/17-email-marketing-metrics-every-email-marketer-needs-to-know/.
Sukhraj, R. (2019, September 4). 10 Social Media KPIs You Should Track and Monitor. Retrieved from https://www.impactbnd.com/blog/social-media-kpis.
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