Before taking this course, my idea of new media marketing was utilizing social media and technology to market to potential customers. Well, I learned that it is more involved than that, and I will share what I learned and what I implemented for my case study company.
Before taking this course, I had a general understanding of who influencers, fans, and customers are to a business. Still, I was clueless as to how to utilize these groups for marketing a business. I learned how to spot fans/influencers and what marketing strategies work best with each group. After learning all of this, I felt like implementing an influencer campaign would be the best fit for my case study company.
I also learned that conducting exhaustive research on your industry and target market can give options when creating marketing campaigns. Another key takeaway is ensuring that the influencer chosen has the same focus so that the marketing campaign can be mutually beneficial to both parties. Doing this ensures that the message delivered to the customer is consistent and speaks to the brand. Knowing all of this is only one part of the strategy. Being able to able to measure your marketing campaign's effectiveness with metrics will allow you to measure how well your return on your investment will be.
As I move forward in my master's program, I will take what I learned in this class with me when drafting marketing campaign strategies for my future business. Before taking this course, I set three goals for myself, which were completing the course with a 90% or higher, network with one holistic healing influencer, and expand my knowledge of location-based marketing technology. I was successful in accomplishing all three. I look forward to continuing through the degree program and learning all I can.
Giovanni Centeno's Mastery Journal 