The advanced digital marketing strategies course showed me the importance of developing a stable relationship with your online audience to improve sales, the different strategies used in optimizing the conversion funnel, and increasing traffic and visibility.
Taking this course thought how valuable making a connection and truly understanding your online audience can be for a business, especially when you are trying to get people to visit your website and ultimately convert. Also, it is essential to know where your audience is online so that you can attract them to your site with advertisements and help build brand awareness. Ultimately it all starts with having a unique value proposition that speaks to a broad audience that will compel them to act in your favor.
From SEM to SEO, optimization plays a huge part in how your company is discovered online. It can mean the difference between paying to have people find your site versus them finding it organically. Also, once they arrive at your site, is it layed out in a way that will keep them there, or will they leave and never return. Ensuring that the user experience flows and is effortless is what this course imparted on me. It’s paramount to have a well-thought-out optimization strategy and also gain the trust of your audience to ensure they are repeat customers.
If you have all of these things dialed in that, I mentioned above; then, you will surely increase traffic to your webpage and most likely have repeat visitors. I feel like this class has given me many essential tools that I can call on later to manage companies marketing efforts.
Giovanni Centeno's Mastery Journal 