Before taking this course, my perception of public relations was that all they do is spin situations to fit their employer's needs best, with ethics being an after-thought. I learned a few things that I would like to share with you and take with me into my marketing career. The first was the importance of having the right tools in place to help monitor your brand continuously. With information moving quickly in today's world, PR personnel must stay informed of their brand's status when a crisis presents itself. Drafting a well-thought-out press release can positively affect internal operations and allow external sources to tell your story and reach a broader audience. Having all parties involved buy into the message of the press release can have a lasting positive affect. Lastly, no information is useful without a solid plan to distribute it to the masses. As I learned this month, this process takes time, a lot of research, and relationship building. Planning well in advance will allow for setbacks and ample time for implementation. I feel comfortable taking what I learned in this month's course and applying it to my future consulting business.
Before starting this course, I established benchmark goals for which I met. I was able to practice writing press releases for my current job. It was fun getting to put what I learned right to use. To help improve my writing, I viewed some Linkedin learning tutorials on creative writing. Lastly, I was able to complete the course with an average higher than 90%.
Giovanni Centeno's Mastery Journal 