Of all the courses that are apart of this master’s degree program, the digital analytics and optimization course is the one that I was most looking forward to attending. I get the opportunity to become Google Analytics certified and learn a skill that I can use after graduation when consulting with clients.
This course taught me how important it is to collect and properly analyze the data contained in your company. Doing this takes the guessing out of the decision-making process, and allows the data to guide business decisions. Equally important is employing someone who fully understands analytics and knows how to apply that knowledge to different business needs.
Before entering this course, I challenged myself to become GA certified, achieve a 90 or above grade, and apply what I learned to my website. I was able to complete two of the three goals I set. Unfortunately, I didn’t pass the Google Analytics exam my first time; however, I will retake it and hopefully pass. I started implementing some of the techniques learned in this course on my website, and the results have been excellent. I have effectively completed my last goal of attaining a 90 or better final grade in this course. This course has given me a perfect foundation to build from going forward with my future digital marketing consulting business.
In conclusion, I am grateful to have had the opportunity to learn about data analytics and can not wait to apply it in the field after graduation in a few months.
Giovanni Centeno's Mastery Journal 