From what I have learned thus far, marketing campaigns are the life’s blood of digital marketing. They put to the test all of the backend research and strategizing to improve conversions for an organization. It also gives companies many ways to reach their target market. I plan using a combination of email, social media, PPC marketing campaigns in my consulting business once I graduate.
I was shocked to learn how much technology and innovation is going into marketing tactics for businesses these days. One innovation that caught my eye was the Buy Online Pick Up In-Store (BOPIS) method. I like how this option allows companies to provide their customers with a seamless shopping experience and no wait times if run properly. It also allows for follow purchases to be made when customers are in the storefront. As I move forward with my digital marketing career, I will be vigilant in identifying the latest technologies available to implement in future marketing strategies.
Having a well-researched marketing strategy is only half the battle; the other half includes pitching the plan to potential clients persuasively. Some key takeaways for me included making the pitch personable, sharing captivating stories, and repetitively contrasting the main points. A few excellent examples of this include Dr. Martin Luther King Jr.’s “I Have A Dream Speech” and Steve Jobs “Worldwide Developers Conference,” introducing the first-ever iPhone. Using these great examples as my guide, I will strive to match their effectiveness in delivering memorable pitches.
Taking some time to digest everything I have learned in the past 12 months will have its benefits. I am excited to step into a new career with endless potential and room for growth, professionally and personally. I want to use what I have learned to help disabled veterans improve their quality of life. Only time will tell if this becomes a reality, but I can ensure that I will give my all.
Giovanni Centeno's Mastery Journal 